Elms is a curated lifestyle store in the heart of Sydney’s Surry Hills, showcasing beautiful Australian and New Zealand-designed products. Elms offers a carefully edited range of women’s fashion, accessories, homewares, books, skincare, wellness, baby and children’s products, emphasising quality, sustainability and mindfulness.

Having run two internationally successful apparel and accessories brands and retail stores in Sydney for more than eight years, founder Rebecca Elms leverages her design, retail, interiors and entrepreneurship background to champion Australian and New Zealand design. She is passionate about supporting local artisans and designers and collaborating with like-minded creatives while building the Elms community from her beloved Surry Hills shop.