After a series of exhibitions and freelance work, Milou gained graphic design experience during a three-year commitment to fashion brand Scotch & Soda, where she designed prints and patterns for many collections. Since 2013, she has been working independently.
During a 2015 USA trip she stumbled upon a piece of amazing Japanese golden momi paper. Back at her studio in Amsterdam’s city center, she painted a hotel-vibe artwork on the momi paper as an art piece for her home, saying 'Hôtel Magique - 8th Avenue & 51st - Open crazy late'. She fell in love with the word 'Magique' which planted the seed to build a brand with magique-related artworks, combining both her love for hotel nights and paper goods.