Tell us about what inspired the idea to launch Fressko back in 2014?
Fressko was launched initially by two friends Sean and Lucas, who saw a gap in the market for a tea infuser that was portable and of high quality. There were so many plastic bottles or teacups, but nothing you could take on the go. From there, the Original Range was born, and versatility, function, aesthetics, and quality became the focus. I joined the business three months after it launched and have not looked back.
What aspects of the business continue to inspire you?
Watching consumers become more aware and conscious of the effects we as a society have on the environment and how we do actually have the ability to make changes in our everyday lives.
What sets you apart from other similar products on the market?
Quality and versatility. Without a doubt. We do not use chemicals in our products and rely on quality materials and manufacturing processes to create something durable and long-lasting. We also designed the 2 in 1 infuser, so consumers have options as to how they want to use their Fressko.
Why do you think it’s important for your brand to promote sustainability, and support ethical business practices?
Our business philosophy is simple: Be kind to Mother Earth, to others, and to yourself, and this also sums up why we think it is important.
Do you think Australia has a unique appreciation for sustainable craft and design?
Compared to some other markets, yes, Australia definitely appreciates unique quality products, and it motivates us to keep thinking of ways to improve our range.
Do you have any advice for those looking to affect social change but don’t know where to start?
Start small, start at home, start with your kids, and with your workplace. Lead by example!
What can we expect from Fressko in the future?
A few more products are on their way. Again, more items that are designed to replace single-use, throwaway items. Stay tuned!
Check out a few delicious, summery fruit-infusion and iced tea recipes that are a little bit different!